/Google Remarketing Ads
Recent testimonials
John Farrell
Propaganda have supported our organisation on multiple projects in both creative and technical capacities. One example was where they successfully developed a website with a ci for our company. Propaganda Solutions are a group of professionals who are focused on results and they make the process simple
What is Google Remarketing Ads?
Google Remarketing Ads are a smart strategy to reconnect with visitors who have previously interacted with your website. These ads subtly remind and encourage them to return, enhancing the chances of conversion. Whether it's completing a purchase, signing up for a newsletter, or exploring more products, remarketing ads keep your brand at the forefront of their minds.
Our Approach to Google Remarketing Ads
Analyze user behavior to create personalized ads that re-engage and convert. Focusing on strategic messaging and design, we ensure your brand stays memorable and relevant, boosting repeat visits and conversions.
Services we provide:
Improvement Facts
Google Remarketing Ads strategies
Improvement Facts: We increased the click-through rate by 50% for Sektor Company, resulting in higher website traffic and improved lead generation.
About Service
Google Remarketing Ads re-engage past website visitors with customized, targeted ads. This approach increases brand recall and conversions by reaching interested audiences with personalized messages.
Google Remarketing Ads setup process:
Google Ads Account Configuration
Configure your Google Ads account to integrate with your website, setting the foundation for effective remarketing.
Defining Remarketing Goals
Clarify your specific remarketing objectives, such as increasing repeat purchases or re-engaging past visitors, to tailor the strategy.
Audience Segmentation
Segment your audience based on their previous interactions with your website, creating tailored lists for precise targeting.
Creating Remarketing Lists
Set up remarketing lists in Google Ads, using criteria like past purchase behavior or page visits to categorize users.
Ad Design and Messaging
Design compelling ads with personalized messaging that resonates with each audience segment, reinforcing their connection to your brand.
Bid Strategy and Budgeting
Establish a budget and bidding strategy that maximizes ad visibility and ROI, while staying cost-effective.
Ad Placement and Targeting
Choose strategic ad placements across the Google Display Network and Search Network to re-engage users effectively.
Conversion Tracking Implementation
Implement conversion tracking to measure the success and impact of your remarketing campaigns.
Performance Monitoring and Optimization
Regularly monitor campaign performance, making adjustments based on data insights to continually improve results.
Detailed Reporting and Feedback
Provide comprehensive reports detailing campaign performance, keeping clients informed and involved in the optimization process.
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CASE STUDIES
Website development for Sektor
Our objective in this project was to design and build a website from scratch that could showcase our clients services. The main aim of the new website was to drive a high volume of cost effective leads. The challenge therefore was to create an online presence that would both impress the target audience and facilitate lead generation with ease.