/Social Media Audit
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John Farrell
Propaganda have supported our organisation on multiple projects in both creative and technical capacities. One example was where they successfully developed a website with a ci for our company. Propaganda Solutions are a group of professionals who are focused on results and they make the process simple
What is A Social Media Audit?
A Social Media Audit is a comprehensive evaluation of an organization's social media presence. It assesses profiles, content, engagement, and overall strategy across various platforms to identify areas of strength, opportunities for improvement, and alignment with business goals.
Our Approach to Social Media Audit
The approach involves a detailed analysis of social media activities. This includes reviewing account profiles, content quality, user engagement, audience demographics, and comparing performance against industry standards and competitors.
Services we provide:
Improvement Facts
Social Media Audit strategies
Regular social media audits can increase a brand's engagement rate by up to 60%, significantly enhancing its digital marketing effectiveness and audience reach.
About Service
Our Social Media Audit service provides an in-depth review of your social media channels, offering insights to optimize your online presence, enhance engagement, and align with your marketing objectives.
The process of Social Media Audit:
Profile Examination
Assess the completeness and branding consistency of social media profiles.
Content Review
Analyze the effectiveness, relevance, and engagement of posted content.
Engagement Analysis
Evaluate user interactions like likes, shares, comments, and overall audience engagement.
Audience Demographic Study
Understand the characteristics and behaviors of the audience.
Benchmarking Against Competitors
Compare social media performance with that of competitors.
Platform Efficacy Assessment
Determine the effectiveness of each social media platform in the strategy.
Alignment with Business Goals
Ensure social media efforts align with overall business and marketing objectives.
Actionable Recommendations
Develop strategic recommendations for improvement.
Implementation Strategy Development
Offer a plan for applying audit findings to enhance social media performance.
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CASE STUDIES