/PPC Audit
Recent testimonials
John Farrell
Propaganda have supported our organisation on multiple projects in both creative and technical capacities. One example was where they successfully developed a website with a ci for our company. Propaganda Solutions are a group of professionals who are focused on results and they make the process simple
A PPC Audit is a thorough analysis of a pay-per-click advertising campaign, aimed at identifying areas of improvement, inefficiencies, and opportunities to enhance overall campaign performance and ROI.
Our Approach to PPC Audit
Focus on evaluating every aspect of PPC campaigns, including keyword selection, ad copy quality, targeting, bidding strategies, and conversion tracking, to ensure optimal performance and cost-effectiveness. We give recommendations and examples - what and how to improve and describe why.
Services we provide:
Improvement Facts
PPC Audit strategies
A PPC Audit can increase campaign efficiency by up to 30%, uncovering hidden opportunities to reduce costs and boost ad performance.
About Service
PPC Audit service meticulously analyzes and optimizes pay-per-click campaigns, identifying key areas for improvement to maximize effectiveness and ROI.
PPC Audit process:
Initial Campaign Analysis
Review current PPC campaigns, including structure, ads, and keywords.
Performance Metrics Evaluation
Assess key performance indicators like click-through rates, conversion rates, and cost per conversion.
Ad Copy and Creative Review
Examine the effectiveness and relevance of ad copy and creative elements.
Keyword Analysis
Analyze keyword performance, relevance, and cost-effectiveness.
Bid Strategy Assessment
Evaluate current bidding strategies for efficiency and ROI.
Targeting and Audience Review
Examine targeting settings and audience segments to ensure alignment with campaign goals.
Landing Page Analysis
Review landing pages for relevance, user experience, and conversion optimization.
Conversion Tracking Check
Ensure accurate and effective conversion tracking mechanisms are in place.
Recommendations and Action Plan
Develop a comprehensive action plan with specific recommendations for campaign improvement.
Implementation Guidance
Offer guidance on implementing audit recommendations to improve campaign performance.
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CASE STUDIES