/Typography Design
Recent testimonials
John Farrell
Propaganda have supported our organisation on multiple projects in both creative and technical capacities. One example was where they successfully developed a website with a ci for our company. Propaganda Solutions are a group of professionals who are focused on results and they make the process simple
What is Typography Design?
Typography Design is the art and technique of arranging typefaces, fonts, and text elements to enhance readability, legibility, and visual appeal in various design projects. It involves selecting appropriate typefaces, establishing hierarchy, and optimizing spacing and alignment to effectively convey messages, evoke emotions, and reinforce brand identity.
Our Approach to Typography Design
We approach Typography Design with a focus on clarity, creativity, and brand consistency. Our team of experienced designers pays meticulous attention to typography details to ensure that text elements not only look aesthetically pleasing but also serve their intended purpose effectively. We strive to create typographic designs that enhance the overall visual impact and user experience of design projects.
Services we provide:
Improvement Facts
Typography Design strategies
Research suggests that typography can influence consumer perceptions and behaviors, with 72% of consumers judging a company's credibility based on the design quality of its printed materials, highlighting the importance of professional typography design in branding and marketing.
About Service
Our Typography Design service offers tailored solutions for creating custom typography solutions that elevate the visual appeal and effectiveness of design projects. Whether you need typographic treatments for logos, branding materials, websites, or printed materials, our team will collaborate with you to develop typography designs that align with your brand identity and objectives.
Typography Design Process:
Font Selection
Curate a selection of typefaces that reflect the brand personality, tone, and message, considering factors such as readability, style, and compatibility with different platforms.
Typography Hierarchy
Establish a clear hierarchy of typographic elements, such as headings, subheadings, body text, and call-to-action buttons, to guide users through the content and emphasize key messages.
Custom Typography
Create custom typographic treatments, such as logotypes, wordmarks, or lettering, to add a unique and distinctive touch to brand identities and design projects.
Brand Typography Guidelines
Develop comprehensive typography guidelines that outline font usage, sizing, spacing, and formatting rules to maintain brand consistency and cohesion across all design materials.
Accessibility Considerations
Incorporate accessibility best practices into typography designs, such as sufficient color contrast and appropriate font sizes, to ensure inclusivity and usability for all users.
Feedback & Iteration
Gather feedback from clients and stakeholders and iterate on typography designs based on their input and preferences, striving for continuous improvement and refinement.
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CASE STUDIES
Website development for Sektor
Our objective in this project was to design and build a website from scratch that could showcase our clients services. The main aim of the new website was to drive a high volume of cost effective leads. The challenge therefore was to create an online presence that would both impress the target audience and facilitate lead generation with ease.