/Packaging Design
Recent testimonials
John Farrell
Propaganda have supported our organisation on multiple projects in both creative and technical capacities. One example was where they successfully developed a website with a ci for our company. Propaganda Solutions are a group of professionals who are focused on results and they make the process simple
What is Packaging Design?
Packaging Design is the process of creating the exterior look and feel of a product's packaging with the goal of attracting customers, communicating brand values, and ensuring the functionality and safety of the product during transportation and storage. It involves designing the packaging structure, graphics, and labeling to enhance the product's appeal and distinguish it from competitors on store shelves.
Our Approach to Packaging Design
We approach Packaging Design with a blend of creativity, functionality, and brand storytelling. Our team of experienced designers collaborates closely with clients to understand their product, target market, and brand identity. We strive to create packaging designs that not only protect and showcase the product but also engage consumers and reinforce brand recognition.
Services we provide:
Improvement Facts
Packaging Design strategies
Research suggests that 64% of consumers say that packaging affects their purchasing decisions, underscoring the critical role of packaging design in influencing consumer behavior and brand perception.
About Service
Our Packaging Design service offers tailored solutions for creating captivating and effective packaging designs that capture attention and drive sales. Whether you're launching a new product or refreshing an existing packaging design, our team will work collaboratively with you to develop packaging solutions that resonate with your target audience and align with your brand identity.
Packaging Design Process:
Product Analysis
Conduct a thorough analysis of the product, its features, and its target market to inform the packaging design strategy.
Concept Development
Brainstorm creative packaging concepts that reflect the brand identity, product benefits, and market positioning.
Structural Design
Design the packaging structure, considering factors such as functionality, durability, and eco-friendliness.
Graphic Design & Branding
Develop visually appealing graphics, typography, and branding elements that enhance the packaging's visual impact and communicate key messages effectively.
Material Selection
Choose suitable materials and printing techniques that align with the brand image, product specifications, and sustainability goals.
Prototyping & Testing
Create prototypes of the packaging design to evaluate its functionality, aesthetics, and consumer appeal through focus groups or user testing.
Production Management
Oversee the production process, ensuring quality control and timely delivery of the final packaging materials.
Launch & Promotion
Develop marketing strategies to promote the new packaging design through various channels, such as social media, advertising, and in-store displays.
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