Case Study: Regio | Regional Business Digital Evolution

How did we do it?

Challenge:

Creating an ads campaign for a Stairlifts company can be a challenge, especially when the target audience are silver surfers at a difficult stage of their lives.

When someone loses part of their freedom due to mobility issues it often happens suddenly and as a shock. A high impact, lead generating campaign with sensitivity and assurance was needed.

how did we solve it:

Our team tackled this challenge by implementing a focused strategy that included both SEO and social media management.

On the SEO front, we conducted keyword research to determine the most relevant terms for the company's target audience and optimized the website content to rank higher in search engine results pages (SERPs).

On the PPC side, we created and managed targeted ad campaigns on Google, which allowed us to reach the target audience at the right place and time, when they were actively searching for solutions to their mobility challenges. On the social media side, we developed a content strategy that was both informative and empathetic, and consistently designed and published high-quality, engaging content that resonated with the target audience.

On the social media side, we created and managed social media profiles on relevant platforms, such as Linkedin and Instagram, and developed a content calendar to consistently publish high-quality, engaging content that resonated with the target audience.

What did we get from it?

The results were impressive, as the company saw a significant increase in website traffic, leads, and sales, while also improving brand recognition and reputation. Here are some highlights:

Average time of site more than 1,5 minutes

Improve the usability of the site

150% + conversion

Attractive website

300% more qualified traffic than before

Bounce rate less than 20%